SINO TRADING FZE is conducting operations at Middle East and Africa, meeting an ever-growing level of demand for their products. These products are very popular among commercial construction and infrastructure companies, mining and petrol companies, agriculture and food production companies, because of their versatility and accurate control capabilities. Strong contact relationships and referral networks among commercial company owners, allowing for a rapid work into this market. 

SINO TRADING FZE offer’s high-quality products at a price, which is competitive in comparison to other premium-quality dealers in the market. The management of SINO TRADING FZE believes there is a current untapped market opportunity because 1) existing providers too diversified to serve the increasingly specialized needs of the fields segment, and 2) the incorporation of greater precision controls within such products will greater serve the needs of this segment of the industries.

SINO TRADING FZE is a trading firm, managed by four executives representing administration, marketing, sales, and finance. These executives bring to the company a large degree of experience in the trading industry. They perceive an opportunity to acquire a significant amount of market share by focusing on the specific needs of the construction, mining and agriculture industries and by providing greater precision controls to their products than other competitors provide. The company organized as a closely held corporation with a majority of the shares held by the four principle executives.